72% of consumers report that packaging design influences their purchasing decision.

68% of individuals reordered a product because they enjoyed the packaging.

60% of global food waste is generated via bad or inadequate packaging.

High-barrier pouches extend shelf life for up to 5 times longer.

81% of younger consumers prefer reusable or compostable packaging.

55% of shoppers would pay a premium for sustainable packaging material.

40% of individuals rate easy-open packaging one of the most desired features.

Firms that innovate packaging see as much as 35% more repeat business.

52% of online consumers say that attractive packaging makes a brand more reliable.

70% of consumers say that packaging quality equates to product quality.

Selecting the right food packaging is easy until you see how many tiny choices are hidden behind that one. The shape, the protective layer, the texture when they pick it up, it all has an effect. Good food packaging keeps what's inside safe and tells a lot before you say a word.

Begin with the Product Itself

Rather than considering colors or logos, begin with your product.

Is oily or dry? Delicate or sturdy? Must remain crunchy, cold, or fresh for days?

The product determines the material.

Dry foods: Such as nuts, chips, rice or granola adore multi-layer films such as Mylar that prevent air and water penetration.

Frozen and refrigerated foods: These tend to require thicker pouches or trays that can withstand cold temperatures without shattering.

Liquid or semi-liquid products: Such as soups or sauces require sealed, leak-proof packaging; spouted pouches, bottles or jars, for example.

One misplaced layer and your shelf life is diminished. Packaging isn't frill; it's the interface between your product and time.

Think With Fingers, Not Just Eyes

Not appearances alone will save a fight. 

They remember the pull, the rip, the burst of a seal better than the design on it.

Does it open easily or is it with a struggle?

Can they click it shut again without a fight?

Subtle variations of design, one slot, one tear-off tab, make them smile or curse. True comfort is the subtle kind of publicity that promotes itself.

Select A Texture That Feels Like You

Every surface is in its own voice. 

Paper is in gentle, handmade care.

Foil shines with the luster of armor, smooth and unyielding.

Mylar is in assuredness and vigor.

Glass is in a whisper of memory, yet is weighed down.

Your package is personality sewn into material expression. Dress your product up in something that tells about what your company does, not what it offers.

Sustainability Speaks Loud Now

Customers hear. Increasingly, they demand brands that attempt.

Over 60% of customers say they desire material that is recyclable, biodegradable or compostable, even if it costs more.

Brands such as Brandmydisco assist businesses with green and eco friendly packaging that remains attractive to businesses and consumers alike. Evidence that green is not bland or weak.

Rules Still Matter

Packaging for food has regulation boundaries you can't breach.

All products require correct nutrition facts, weight, barcode, ingredients and allergen information.

Miss one and it'll cost you, nobody wants recalls or fines.

Make sure to check your local laws and don't just guess. Print rock-solid permanent information that doesn't smudge or run.

Test Before You Ship

Before shipping thousands, hold one.

Open it. Rip it. Pour from it. Test it. Drop it. Try it again a week later.

Would you still purchase it?

Testing your own customized packaging is the ultimate, most honest review you'll ever receive.

Price and Value Are Not the Close to the Same

Cheaper is not always smart. Next thing you know, it skimps on quality, freshness or credibility. A sloppy seal, a torn pouch, or half-hearted print can make your whole a company appear careless.

But perhaps if you are looking to not spend too much.

1. Save on shipping with thinner and lighter packaging, such as custom mylar bags.
2. Remove stickers and print directly onto the surface. This can be a lot cheaper, especially when done in bulk
3. Have product share the same packaging sizes to cut costs.

The objective isn't cheap. It's intelligent.

Design That Speaks Fast

A package has only seconds to make an impression. It should capture attention on the shelf, tell the story of your product, and appear to be your brand at first glance.

Keep it brief. Clean fonts. Colors balanced.

Highlight critical information like taste, advantages, or size and make it stand out.

A busy label kills credibility. A clear, strong and bold design sells quickly.

Science Lives Under the Surface

Oxygen, light, and moisture are food's worst enemies. They're not visible, but they're always there. A good seal can keep them out.

Sheets of foil keep out 99% of oxygen and sunlight.

Multi-layer films stretch five times further with freshness.

20% of wastage happens every year because of weak seals.

Invisible strength makes a visible difference.

Most Popular Food Packaging Types

1. Stand-Up Pouches and Custom Mylar Bags

Convenient, intelligent, and reliable. Light, resealable, and slender. Filled in anything from coffee beans, snacks and candies to nuts and trail mixes. Standing upright, 100% airtight, moisture-proof and looking neat on the shelf. Custom mylar bags are convenient, easy to use, intelligent, great for custom branding and always reliable.

2. Flat Pouches

Perfect for speed-of-service product types like seasonings, herbs or even jerky. These pouches are short, durable, sturdy, and lightweight. They consume close to zero shipping real estate, and if you open and close them up right, they can be reused time and time again.

3. Cartons and Boxes

Cardboard and cardstock are still the best. It's sturdy, printable, and feels nice in your hands. That's why it boxes up cereals, frozen dinners, and desserts worldwide. There's just something that feels airtight about a box.

4. Glass Bottles and Jars

Timeless and classic. Glass is new, appears very high-end, airtight, and never acquires odors. Perfect for sauces, pickles, and beverages where appearance and quality are important.

5. Plastic Containers

From deli hot foods and to yogurt cups, plastic containers are the convenience of preference. They're lightweight, cheap to produce, and durable. Transparent walls allow consumers to view what they are purchasing.

6. Your Cans and Tins

Long shelf life, extremely well constructed with solid and long-lasting materials, and not at all exposed to sun. Perfect for all types of foods; pasta sauces, cat food and dog food, fruits, vegetables, and a lot of different types of soups. Your cans give off that firm, dependable and reliable sense other packaging can't.

7. Paper Wrappers and Bags

Nostalgic. Though perhaps old-fashioned, yet always loved and remembered. They are biodegradable, recyclable and eco-friendly but quite easy to brand, label or stamp. Ideal for delis, gas stations, sandwich shops or bakeries seeking a homemade look and feel with tailor-made branding.

Final Thought

Excellent food packaging is not just enclosing the food inside, it's enclosing trust. It introduces individuals to you before they ever get a bite to eat.

When your wrapper feels solid, durable, well-branded and sincere, you’ve indeed already won half the purchase.