Scroll through any e-commerce store and you’ll notice something quickly. Photos alone don’t close the deal. Shoppers want to feel sure about what’s inside and they want the package to add to the experience. That’s where custom Mylar packaging proves its worth for e-commerce brands fighting for attention.

Nearly 65% of online consumers say that packaging determines whether or not they can trust a brand. That first look at a pouch could be the deciding factor between clicking "buy" or swiping away.

Flexible bags can cut shipping and storage costs by up to 25%. Less weight, less bulk, and more efficiency behind the scenes.

Six in ten shoppers attest that resealable attributes return them. As long as the pouch remains fresh and handy, repeat purchases ensue. 

Clear windows increase purchasing intentions by almost 40%. Having an idea of what lies within instills customer confidence, the kind they're looking for.

Nearly two-thirds of consumers confess that strong visuals on packaging will affect what they purchase. Bright graphics and eye-catching designs catch the eye on the internet just as well as in stores.

1. Light but Strong

Shipping expenses nibble away at profit margins in a snap. Hefty jars, glass, and rigid tins accumulate costs before a buyer ever pushes "checkout." Mylar bags are next to nothing in weight but are scratch-resistant, drop-resistant, and resistant to long shipping distances.

For buyers, that durability translates into no spills, no seal failure, no mess. They receive what they paid for; safe and secure.

2. Easy to Reseal

Consider how people do wind up using their purchases. Protein blend isn't consumed in one sitting. Coffee beans last weeks. Gummies are consumed several at a time. A zipper seal makes a bag become something that is still valuable way into the future from when it's initially opened.

Customers desire that. No clips, no additional jars required. Open, take, close, finished. That little aspect makes customers more apt to reorder.

3. Standout Visuals

E-commerce is visually oriented. Shoppers scrolling quickly pause at standout packaging. Custom Mylar gives brands a broad color range for aggressive colors, graphic drama, and simple fonts. Boring boxes can't compare.

And let's be real: packaging can be the first real touchpoint between a consumer and a brand. A bold bag makes a deeper impression than boring packaging ever will.

4. Space Savers

E-commerce is not about appearance, it's about storage and shipping. Mylar bags ship flat, stack easily, and occupy a lot less space than cartons or jars. That's cheaper for shipping and warehouses.

Customers notice that, too. A thin pouch will go in pantries, backpacks, or drawers without dominating. For customers with minimal storage, that's important.

5. Windows for Building Trust

Online shopping has you not getting to handle, smell, or taste the product in advance. That's a barrier. A transparent plastic window on an opened package of Mylar makes a difference.

Customers can even spot beans, gummies, or tea leaves in a product photo. That little window of time gains confidence. It's saying, "this is real, this fresh." And that little push is what causes one to click "buy now" rather than abandon the cart. 

Why It All Adds Up

Shopping online is competitive and crowded. Prices all look alike, merchandise overlaps, and consumers have limitless alternatives. What sets it apart? Packaging that is genuine, appears fresh, packages well, and works well in the home. Custom Mylar bags tick all those boxes.

They guard the product, convey the brand personality, and provide value long after the package is opened. To online retailers, these baggies are not only a vessel, they're an extension of the product and their brand.

Ready to better your packaging game? Reach Out Today!