Nearly 72% of consumers indicate candy packaging will dictate the way they purchase.
The global candy packaging market was valued over $12 billion in 2024.
About 67% of consumers prefer candy to be resealable or in carry packets.
Loyalty of the customer can be increased up to 28% due to the use of eco packaging.
Repeat buy is 31% higher, on average, if candy is in brand custom packaging.
Candy is a small slice of joy, and the wrapping it comes in is nearly as important as the contents. Sweet packaging protects treats from damage, maintains freshness, and looks impossible to resist.
From selling handcrafted chocolate to sour gummies or glow in the dark lollipops, your candy packaging is what encourages looks before taste buds ever get a chance. Let's peel back the top choices for candy packaging and how each is a sweet success.
1. Custom Mylar Bags
Custom Mylar bags are so popular with candy packaging because of their reasons. These custom candy bags are air, light, and even moisture proof metallic barrier pouches that keep candy chewy or crunchy fresh for a longer time.
Mylar is flexible but strong, durable, resealable, low cost and fully printable with full-color photos and matte, holographic, metallic or glossy finishes. For gummies, snacks, freeze-dried candy, chocolate or just small candies, Mylar is a very popular solution.
Benefits:
- Seals freshness and tamper proof
- Lightweight with reuse for sealing purpose
- Fully printable for branding and compliance information
- Perfect for candies that are melting or moisture absorbing
When superior appearance and protection are the preferred choice, Brandmydispo's personalized Mylar bags are the best solution.
Certain Mylar bags will keep candies fresh up to 18 months if stored airtight.
2. Personalized Candy Wraps
Custom candy wrappers are the classic ones; thin films that adhere to single pieces such as truffles or taffy. They're inexpensive, simple to twist or bend, and ideal for hand-filled or small batch candies. Specialty candy wraps may be clear, metallic, holographic or full color print, producing that classic crinkle when opened.
Benefits:
- Perfect for single portions
- Inexpensive and quick to make
- Dressed up for wrapped mixes and gift bags
- Timeless and individual allure
For artisan or handmade candy, nothing is more genuine than a hand wrapped one!
3. Candy Jars
Glass or plastic jars create a luxurious look and feel for candies. They're reusable, air tight, crystal clear, luxurious and ideal for countertop displays. Jars work well on hard candies, gummies, mini treats or novelty candy that appear fantastic through the jar. A custom label or embossed lid, and it's a collector's item.
Benefits:
- Excellent shelf appearance
- Environmentally friendly and recyclable
- Allows full view of product
- Ideal for luxury and boutique lines
For gift sets and point of purchase, jars are a dramatic conversation stopper.
Shelf presence is increased by 40% with candy jars over opaque packaging.
4. Candy Boxes
Boxes create order and elegance, making them the first choice for chocolate blends or gift sets. Add dividers, inserts, or window cuts to custom candy boxes. They also nest nicely for shipping and retail display.
Benefits:
- Professional, clean appearance
- Protects fragile candy
- Logo-able with logos, matte and gloss finish, embossing, foil stamping, holographic, and texture
- Ideal for holiday or seasonal releases
A well designed box converts a candy into an experience even before opening.
5. Pillow Pouches (Chip-Style Bags)
Pillow pouches are those puffed, sealed pouches chips are typically packaged in; but they're just as great for mass candy or novelty foods. They're great, light, inexpensive, simple to utilize and can be gas-flushed to remain fresh.
Advantages:
- Great for bulk production
- Saves candy from staling and getting damaged
- Can be colored with bright prints and finishes
- Great for huge candy servings
They're particularly great for vibrant, cheerful candy brands that need a new, store-ready appearance.
Pillow pouches are approximately 25% less expensive to make compared to rigid boxes.
Sweet Takeaway
Don't dream of just one "best" candy package, all about your product and brand appearance.
- To be fresh and have design liberty: custom Mylar bags take the prize.
- For homemade fun: candy wraps.
- For upscale atmospherics: jars or boxes.
- For economical volume packaging: pillow pouches take the prize.
Each candy deserves a wrapper as good as the taste story. And to make the story indelible, Brandmydispo creates the type of pack that makes candy impossible to resist even before taking one bite.
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