Stand in front of a shelf and allow your eye to roam. What does your eye first land on? Typically, it's the glitter. A faint sheen of silver, a glint of gold, or a light metallic color immediately makes a package appear more expensive.

That is why many companies are including metallic finishes on custom printed Mylar bags. It's not packaging, it's presentation, and presentation sells.

More than 70% of consumers indicate premium-style packaging increases the likelihood they will believe in the quality of the product inside.

Metallic coatings increase pick-up off shelves by as much as 40%, which can make products more noticeable on full shelves.

More than 60% of customers confess they will pay a premium for products packaged with premium features such as metallic foils or embossing.

Roughly two-thirds of shoppers say they recall brands more when packaging includes shiny or textured elements, showing the favorable impact metallics have on remembrance.

Products with metallic packaging see sales gains of up to 30% compared to similar products with plain designs.

More than half of online shoppers say premium packaging like metallic finishes will cause them to be more likely to post product images on social media.

Why Shimmer Sells at Retail

Human nature is naturally attracted to shine. Jewelry, motor paint, metallics all instruct the brain to perceive something as "special" and "more expensive." When the identical visual cue is applied to line a Mylar bag, it increases perceived value of the contents.

Coffee beans appear richer. Snacks appear premium. Supplements appear more authoritative. The metallic coating semi-speaks before the customer ever sees the label.

Metallic Finish Options

Metallic Finish Options Metallic looks aren't a one-trick pony. Businesses have several options: Full foil backgrounds that give the entire bag a silky, shiny chrome look.

Spot metallics where specific regions, logos, fonts, or patterns, are treated to the gloss. Gradient metallics that shine and then smoothly fade to matte for added depth. 

Embossed metallics that combine texture with shine, something which can be seen as well as touched. Every technique is talking a different tongue. A whole foil bag shouts luxury. A gold discreet logo talks premium without the tendency to gild the entire deal.

Building Trust Through Visuals

A high-end, luxury look is not mere vanity. Consumers trust products with customized packaging that present a well-maintained appearance.

When a company invests in packaging with a high-end feel, consumers assume the same investment was made in the product as well. This trust factor can tip the decision between two similar products side by side. 

Balancing Shine With Function

Yes, the package must do more than be attractive. Metallic Mylar bags continue to provide the same light protection, moisture, and air.

That is, beauty is not occurring at the expense of freshness. Add resealable zippers or child-resistance closures, and you have a package that is nice looking and performs better.

• Metallic looks aren't a one-trick pony. Businesses have several options: 
• Full foil backgrounds that give the entire bag a silky, shiny chrome look.
• Spot metallics where specific regions( logos, fonts, or patterns) are treated to the gloss.
• Gradient metallics that shine and then smoothly fade to matte for added depth.

Embossed metallics that combine texture with shine, something which can be seen as well as touched.

Every technique is talking a different tongue. A whole foil bag shouts luxury. A gold discreet logo talks premium without the tendency to gild the entire deal.

Building Trust Through Visuals

A high-end look is not mere vanity. Consumers trust products that present a well-maintained appearance.

When a company invests in packaging with a high-end feel, consumers assume the same investment was made in the product as well. This trust factor can tip the decision between two similar products side by side.

Balancing Shine With Function

Yes, the package must do more than be attractive. Metallic Mylar bags continue to provide the same light protection, moisture, and air. That is, beauty is not occurring at the expense of freshness.

Add resealable zippers or child-resistance closures, and you have a package that is nice looking and performs better.

Perfect for Premium Products

Metallic finishes aren't necessary on every product. But on premium coffee, gourmet foods, wellness supplements, or CBD, it is exactly the right choice.

Customers in those categories will likely spend more, too, and the packaging must communicate that value. Metallic finishes scream at them right away: this is unique, this is valuable.

The Shelf Appeal Advantage

Picture two companies introducing similar products. One brands itself with a simple matte-colored pouch. The other employs a gold-stamped metallic gradient, no less. Which one gets caught up first?

On a busy aisle, the answer is almost always the sparkly bag. Packaging is subdued marketing, and metallic finishes ensure that message clangs out.

Final Thoughts

It's not about creating them nice to look at, printing metallic effects on custom printed Mylar bags. It's about demanding notice, establishing trust, and communicating value before your product ever reaches someone. The shine reflects quality. The glow shouts "luxury."

For companies that need to stand out and make an impression that lingers, metallic packaging isn't something that will be tested. It's an investment in the way customers see and remember YOU.

Shop custom printed Mylar Bags with metallic finishes.