Custom mylar packaging bags for vape products are not only a means of packaging a product but also the first impression a potential customer has of your product. A great design can make a person want to pick it up; however, if the packaging is not designed well, it may be viewed as “just another flyer left on a table.” 

Therefore, details are very important when it comes to a product's packaging, from compliance regulations to shelf appeal, and mistakes, even small ones, can affect your sales quietly over time.

What are Custom Mylar Packaging Bags?

Custom mylar packaging bags are multi-layer flexible pouches used to protect products by preventing air from entering, by preventing moisture from entering, and by preventing light from penetrating to help prolong the shelf life of the product inside.

For vape brands, this is a major benefit because all three products including: oil, disposables and cartridges require protection to keep them fresh, safe and presentable.

Usually, you will see the following features in your printed mylar bags:

• Matte or gloss finishes
• Foil lined interiors for barrier protection
• Resealable zipper
• Child-resistant closure (optional)

Custom mylar pouches for vape products should be viewed as a creative way to advertise your brand as they provide a good-sized billboard that can fit in someone's hand.

Why is Vape Packaging Important?

Vape packaging is not about just packaging a product, it is about convincing the consumer that your product is the best choice out of the 20 other products next to yours.

The following is what creative packaging accomplishes for vape brands:

• Gains Consumer Attention In Seconds
• Creates Brand Identity
• Communicates Quality Without Speaking
• Helps Support Premium Pricing

A dull printed mylar bag fades into the background; however, a bold, clean customized mylar bag stands out and may be picked up more than once.

The Importance of Complying with Packaging Regulations for Vaping Products

One of the biggest challenges facing many brands is ensuring compliance with basic packaging regulations for their products, something we find to be a major issue, especially today. Depending on what state the product is sold in, there are certain requirements that must be met before you can sell vape products; 

These include but are not limited to:

• Child-resistant features;
• THC warning graphic;
• Government-mandated warning text;
• Batch and testing information;
• Tamper-evident features (these are not required for all products)

If your packaging does not comply, it will not matter how great it looks. It simply cannot be sold. Period.

Designing Packaging that will Help to Increase Sales

While you have gotten creative when designing or redesigning your product’s packaging; there are still proven strategies for designing packaging that will sell.

Examples of effective strategies include:

1. Contrast, including light vs. dark, matte vs. gloss - using contrasting colors will make elements "pop";
2. Using spot gloss accents - highlighting logos or patterns will add depth to the packaging;
3. Utilizing readable typography - if someone cannot read your product name within a few seconds, you can be sure that they have moved on;
4. Branding consistency - while every bag may be different, it should appear as though they belong together;
5. Considering the impact of texture - soft matte finishes generally create a greater perceived value than expected.

A good design will create a "pull" to the consumer without them realizing it, pulling them in quietly, then retaining their attention for longer than expected.

Where and How Vape Products Are Sold Today

The vape product selling process has changed recently; there is increasing automation when selling vape products. In particular, now many brands appear in automated retail environments, especially nightlife; where the only thing that matters is speed and convenience. This is where a vape vending machine will be useful.

In these environments:

• There will be no salesperson present to describe the product.
• Customers will make split-second decisions.
• The packaging will have to do all of the communicating.

This means that your mylar bag will have to work harder than before. The customized mylar bag will need to catch the customer’s attention immediately, convey some level of trust, and appear credible without additional signage. If it fails to meet any of these criteria, it will be passed over.

Conclusion

Packaging is not optional anymore; it is a critical factor in how brands compete, grow, and get noticed within highly competitive markets. From compliance regulations to design to storefront location within the marketplace; all of these items are inter-related.

A strong personalized mylar bag will not only protect what is inside of that bag, it will also passively increase sales and create brand recognition, therefore providing your brand with the best chance of standing out in today's very competitive marketplace. 

In an extremely competitive environment, this competitive advantage is more valuable than most people realize.